The colour olive green is the latest weapon in the ongoing battle between the Australian government and big tobacco. Under aggressive積極的 new proposals建議, billed as the toughest in the world, every packet of cigarettes sold in Australia would be packaged in that colour after research showed that olive green was the most off-putting厭惡, 倒胃口 for smokers.
Logos and any form of distinct不同的 branding would be completely banned. Instead, the brand names would appear in a standard size and font, making them as bland乏味的 and anonymous匿名的 as possible. A greater area of the packaging would also be taken up with grotesque古怪的 pictures of cancerous tumours and the health effects of tobacco.
Claiming a global first, the Australian government says it wants to remove any remaining glamour魅力 from cigarettes, but the big tobacco companies have questioned the legality of the legislation立法.
Worried about the possible worldwide knock-on effects of Australia introducing such stringent regulations法規, they've vowed to put up a fight - saying the new measures infringe侵犯 international trademark and intellectual property laws智慧財產權.
Nick Bryant, BBC News
this text comes from bbc learning english
http://www.bbc.co.uk/worldservice/learningenglish/language/wordsinthenews/2011/04/110408_witn_australia_cigarettes_page1.shtml
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