Steve Jobs leaving the top at Apple, a company he set up with a friend in his parent's garage 35 years ago is being seen as a turning point moment.
The world's largest technology company is losing its visionary有遠見的 founder. But investors don't seem worried for the short term. There was little element of surprise. Mr Jobs had a liver transplant two years ago and has been on medical leave for undisclosed不公開的 reasons since early this year.
The company's succession plan繼任者計劃 has rolled into place with Tim Cook, chief operating officer, widely廣泛地 seen as a safe pair of hands, set to take over.
The secret of Steve Jobs success, according to the writer, comedian and tech guru大師,領袖 Stephen Fry, has been his ability to produce gadgets小玩藝 that are likeable as well as functional.
Stephen Fry
"He understood that the object you hold in your hand, that connects you to people, isn't just the sum of its functions. It's something that should make you smile, that you should cradle搖籃, that you should have an emotional relationship with. And if people think that's pretentious自命不凡 then, um, the success of Apple is in a sense how wrong they are."
"He understood that the object you hold in your hand, that connects you to people, isn't just the sum of its functions. It's something that should make you smile, that you should cradle搖籃, that you should have an emotional relationship with. And if people think that's pretentious自命不凡 then, um, the success of Apple is in a sense how wrong they are."
Mr Jobs has ridden several waves of technology change, with Apple pioneering the personal computer and then years later mobile platforms like the iPhone and iPad. Investors are betting that he's embedded his skills to the point where now the company can do without him.
Mark Gregory, BBC News
http://www.bbc.co.uk/worldservice/learningenglish/language/wordsinthenews/2011/08/110826_witn_apple.shtml
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