23.5.12

Cashing in on the Olympics?


It's not quite相當 in the Olympic spirit精神. Before day one of the torch火炬 relay接力 was completed, one of the golden symbols appeared for sale online. A torch used on day one is currently attracting bids出價 on the internet auction site, eBay, in excess過剩的 of $79,000. According to the seller the money will go to regional charities. But what's to stop participants cashing in and pocketing扒竊 the money themselves? Julia Immonen was awarded her relay place after rowing across the Atlantic with a team of women. She says she can't understand why anyone would want to sell such a prestigious著名的 item.

One torch is thought to have sold for more than $237,000. Given that the participants參與者 were asked to pay just $314 to keep the torches that is quite a profit利潤. A spokesperson for LOCOG - the Olympic organising committee - said the torches were the personal property動產 of the individual runners and it was their choice to do with them as they wanted. She said she only hoped they went to a good home.

Compared to the controversies爭議 over the scale規模 of commercial商業 sponsorship贊助 for London 2012, and the control of the brand, this may be of minor未成年的 concern. The torch relay is the moment when the magic and mystique神祕 of the Games touches local communities. It is a-once-in-a-lifetime experience and for most people seeing it pass by is enrichment豐富 enough.
this text is from bbc learning english
http://www.bbc.co.uk/worldservice/learningenglish/language/wordsinthenews/2012/05/120522_witn_olympic_torch.shtml

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